Free outbound sales calculators

These free calculators work out three outbound sales numbers.

Each one runs in your browser as you type, opens with an invented example and shows its formula, so you can check the arithmetic by hand.

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Three calculators, three formulas

Cost per meeting calculatorCost per meeting = Total outbound cost ÷ Meetings held
Pipeline coverage calculatorPipeline coverage = Open pipeline value ÷ Sales target
TAM, SAM and SOM calculatorTAM = Companies that fit × Yearly revenue per customer

Each calculator answers one question about your outbound numbers.

Cost per meeting calculatorWhat does one sales meeting cost you, per meeting booked, per meeting held and per qualified opportunity?Formula: Cost per meeting = Total outbound cost ÷ Meetings heldOpen the calculator Pipeline coverage calculatorIs there enough pipeline to reach the target, and how many new opportunities would close the gap?Formula: Pipeline coverage = Open pipeline value ÷ Sales targetOpen the calculator TAM, SAM and SOM calculatorHow big is your market, how much of it can you serve, and how much can you win this year?Formula: TAM = Companies that fit × Yearly revenue per customerOpen the calculator

The glossary explains every formula behind the calculators.

Each calculator is built on a term from the outbound sales glossary, where the term's page defines it and works a second example through. For the work these numbers measure, read how Prymatica's cold email process works.

Questions

People ask these questions about the free calculators.

Are these calculators free?

Yes. There is no signup, and the arithmetic runs in your browser as you type.

Where do the formulas come from?

Each calculator is built on a formula from the outbound sales glossary. The matching glossary page defines the term and works a second example through.

Why do the calculators open with numbers already in?

Each one opens with an example from an invented company, so you see a result straight away. Replace the numbers with your own, or clear them and start from empty.

Which calculator should I use first?

Size the market with the TAM, SAM and SOM calculator, set this period's goal with the pipeline coverage calculator, then check what each meeting costs with the cost per meeting calculator.

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